While
I was in grad school, I went to a theater at the height of the
recession (almost an oxymoron), simply to get a break from my studies. I
car-pooled with several friends who had been there before and was told
to bring my student ID as they gave student discounts. I was the first
in line of my friends and proudly presented my card, despite the mug
shot on the front.
"I'd like the student discount, please," I said.
"That'll be $8.50" the teller replied as she barely glanced at my card.
"No," I said, "I would like the student discount. See, I have my ID."
"That is our student discount," she replied wearily.Knowing how dangerous it is to hold up a ticket line for almost any movie, I paid and left. My student ID had saved me a whopping 50 cents. Oh boy, if I wait until I'm 55, I can almost buy a cup of senior coffee at McDonalds!
Friends of mine have told me that many of the local gas stations near larger movie theaters are selling boxed "movie theater candy" for a dollar, hoping that they will attract some of the crowds before the movie. If theaters don't lower their prices on tickets and concessions, they might just find themselves out of business. In all honesty I will admit that going to a movie is a luxury, a privilege. But this is a blog about movies - so guess what? I'm complaining: it sucks!
Personally, I love my home-town theater. It's much smaller (and there's no 3D) but I can go to a matinee, get a box of candy, and a drink, all for less than the cost of that one movie ticket. Hey, I might miss out on that senior coffee later, but I think it just might be a worthy trade-off.
(images from: gotchamovies.com and dreamstime.com )
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